How to Tap into the Power of Storytelling for Entrepreneurial Success

Every entrepreneur has a back story. Your personal narrative helps people connect with you, and therefore your company, on a deeper, more meaningful level. Simply put, your audiences care less about what you do -- your product or service. What they really want to know is why you do it.

In this episode, we'll cover the fundamentals of storytelling: What's your WHY?; Who are you talking to?; What are you telling them?; and, How are you saying it? We'll also share the best practices of thought leaders and help you think about the ways you can share your story in a noisy, ever-changing information ecosystem.

And if yours is a later-stage company, you will also benefit from learning how to bring your audiences along on your founder's journey through effective storytelling. Just ask legends like Richard Branson (Virgin), Phil Knight (Nike) or Howard Schultz (Starbucks) who never stopped using the power of stories to fuel their success.

Presented by the Entrepreneurial Strategy Series and Gearhart Law.

OUR SPEAKERS:

David D. Postolski, Esq. is our event moderator. David is a senior partner at Gearhart Law, LLC, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. Read more at: https://gearhartlaw.com/

Julie Campbell MFA, Founder of U Gotta Hear This! LLC, dba Center Stage Connections, a New Jersey based Certified WBE and professional development company specializing in public speaking and storytelling training, for what you say, how you say it, and why it matters to your audience. Read more at: https://www.centerstageconnections.com/

Rosemary Ostmann is the driving force behind RoseComm®, a boutique strategic communications firm that specializes in helping clients tell their stories in ways that truly resonate. RoseComm gives its clients a voice in today’s fast-paced, ever-evolving media landscape. Read more at: https://www.rosecomm.com/

Seth Goldstein the co-founder of Goldstein Media LLC and a former newspaper journalist turned digital marketer and podcaster. Seth also hosts a popular podcast called Entrepreneur's Enigma where he talks about his experiences and to other entrepreneurs about their journeys. Read more at: https://goldsteinmedia.com/ and https://sethgoldstein.me/

This event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through: https://gearhartlaw.com/

Show Notes

Other Episodes

Episode 1

Fundraising & Pitching Best Practices: What Entrepreneurs Need to Know!

Episode 3

How to Increase Your Company's Value: Fundamentals to Advanced Strategies

Episode 5

Global IP and Business Strategies: Protecting Your Intellectual Property in China, Korea and India